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Express Scripts

Rebranding for a pharmacy specializing
in mail-order prescription

Rebranding for the pharmacy supplier that provides mail order prescription service for customers with chronic conditions. As habits like exercise are fundamental to staying healthy and managing chronic disease, I decided to rebrand Express Scripts to reflect this by incorporating imagery of active lifestyles into the "E" character. As I took on this project, I spoke with a friend who manages her own chronic condition. She described how the very act of taking medication is a reminder of her illness. So, I tried to create a friendlier voice that recurs through branding on the pill packaging and prescription tracker in order to evoke happier emotions.

 
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