Rebranding for the pharmacy supplier that provides mail order prescription service for customers with chronic conditions. As habits like exercise are fundamental to staying healthy and managing chronic disease, I decided to rebrand Express Scripts to reflect this by incorporating imagery of active lifestyles into the "E" character. As I took on this project, I spoke with a friend who manages her own chronic condition. She described how the very act of taking medication is a reminder of her illness. So, I tried to create a friendlier voice that recurs through branding on the pill packaging and prescription tracker in order to evoke happier emotions.