Rebranding of the cafe of SVA. Moe’s cafe is a small cafeteria located in the 2 floor of School of Visual Arts. SVA students can have breakfast as well aspleasant lunch with their friends and it also provides a resting spot for students who are stressed out from work.
I tried to empathize how the cafe is located in an art school and young artists are the regular customers. Accordingly, when designing the logo, I combined the image of ‘Art’ and ‘Coffee’. The mustache of Dali, the representative symbol of an artist and a coffee cup stands as a symbol of cafe.