■ U N I F O R M T E E T H — B R A N D I N G

Founded with the mission “Everyone deserves a healthy and confident smile”, Uniform Teeth is an orthodontic practice that specializes in teeth straightening using clear aligners. The aim of this branding was to demonstrate how Uniform Teeth reflects professional quality treatment that patients can trust without sacrificing a modern, eclectic aesthetic. To show how Uniform Teeth stands apart from the conventional medical practice, we created an identity that balances the two brand values—‘credibility’ and ‘optimism’. Patients are reminded of this at every point experience, whether it be while navigating the website, visiting the clinic space, or receiving packaging in the mail. The sense of alignment, which is the ultimate goal of Uniform Teeth’s patients, is embodied in all aspects. Our clinic uses straight, precise lines throughout the space, emphasizing the company’s mission and values. A refreshing color palette plays a role in driving home the optimism of Uniform Teeth. From promotional materials to packaging, we bring joy and delight to patients at every corner of their experience with us.

By reflecting credibility and optimism whenever possible, this branding design provides a cohesive message about the core values of Uniform Teeth. This intention can then resonate with patients, who all deserve a healthy and beautiful smile.